Indian apparel industry and the evolving trends

  •  India
  •  May 13, 2019
  •  By WFB Bureau
Indian apparel industry and the evolving trends

There is a thin line between art and commerce and once understood well, the game evolves. Talking of fashion, what strikes at first is the apparel segment and it is for sure undergoing an observable growth. 

People look for more flexible fabrics and clothing styles and keeping all these factors in consideration, the apparel industry needs to keep an account of its figure flaws, cultural ethos and other trends while designing apparel.

The fast-changing apparel market in India has observed some specific trends and this transformation owes to an increase in income and penetration of branded wear and enhanced awareness of fashion trends among consumers.

It thus becomes more important to get a picture of the emerging trends in the textile industry.

a)     Region-specific is reason-specific

Indian summers are long and humid, which calls for attention from designers and domestic apparel industry to use such clothing materials which have breathability. Cotton and cotton-blend fabrics are therefore the essentials of the industry.

Moreover, the southern region of India barely experiences winter, so the stores located there have to have clothes crafted considering the climate factor.

For regions where the climate is consistent all the year round, fabrics like Chanderis which are a blend of silk and cotton make a suitable pick for manufacturers. Pure khadi, pure silk, pure cotton and khadi silk including pure organza are other fabrics which the domestic designers choose from to suit the needs of the consumers.

b)     Pastels rule

Among the preferred shades and colours which dominate the textile market throughout the year, pastels always make a comeback. They are also versatile and easy to design and work with. This gives the designers an interesting option to drift from the classic ‘black’ to evergreen ‘pastels’.

The best part about the pastel shades is that they make an easy styling option with both pastels and multi-coloured patterns. Also, they can be easily matched with multiple colours to accentuate their look.

c)      The inclination towards domestic resources

The trust in our heritage has awakened the soul of the textile industry. Gone are the days when the designers here followed the western trends. Khadi and handloom are no more the old-aged sagas. Instead, they are very much accepted and appreciated in the present scenario when people consider comfort over style.

The unsurpassed legacy of weaves and textiles in our country offers a lot of domestic resource to the apparel and textile industry at home.  Women love to dress up in youthful yet classic styles and this has given the contemporary designs a much-awaited call. Traditional motifs and embroideries are again back on track to add a retro touch to the modern styles.

d)     Single stops

With everyone getting busier day by day, it gets harder for people to collect everything from everywhere for any occasion that arrives. In such cases, single stops in form of online marketplace serves as solution. They just cater to everything that’s needed for specific occasion.

e)     Sustainable fashion

Eco-friendly environment is the need of the hour and this has impacted the apparel industry as well.  Thus, people are switching towards eco-friendly clothing fabrics which are easy to wash, have breathability and do not hamper the environment.

f)      Customization

The present market is all about customization. People like to follow trends and style and so their demand impacts the way the domestic industry functions.

g)     Price segmentation and Target specific

Brands need to have a USP in this cut-throat competition. They thus orient towards specific target group and accordingly decide the price segmentation.  This makes the whole process easier for both ends-the buyer as well as the seller.

h)     Promising Future

At present, the domestic textile industry is estimated at around $ 150 billion and is expected to touch $230 billion by 2030. The growing demand from both domestic and foreign markets makes the future look promising. 

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