The textile ministry of India has joined hands with several well-known textile companies to help weavers get jobs.
Companies like Arvind True Blue Limited, Raymond Ltd, Welspun India Limited, Titan Co Ltd and Reliance Retail Limited have inked Memorandum of Understanding (MoU) with the MoT’s Office of Development Commissioner (Handlooms) and Weavers’ Service Centres to work with textile clusters identified by the Government to encourage handloom sector in the country.
Under the agreement, these textile companies will directly source from handloom clusters, thereby improving the economic opportunities for weavers and artisans.
The collaboration took place at the Artisan Speak event organised by the Indian textile ministry in partnership with IMG Reliance. Textiles Minister Smriti Zubin Irani, Textile Secretary Raghavendra Singh and legendary cricketer Sachin Tendulkar were present at the event.
Set against the backdrop of the historic Elephanta Caves, the event brough together India’s fashion designers to showcase Indian textiles.
Rahul Mishra and Meera Muzaffar Ali showcased designs on chikankari; Payal Khandwala on Benarasi brocades; Gaurang incorporated Kanjeevaram silks; Karisma Shahani Khan used Kota doria/Chanderi textiles; Padmaja utilised Maheshwari textiles; Abraham & Thakore showed hand-block prints on handloom cotton among others.
In another development, MoT announced that it will soon introduce QR coding post registration and pre-registration of all its weavers for geographical indication tags. Government has patented exclusive crafts with GI (Geographical Indication) with around 168 handlooms and handicraft products registered under it.
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