NIFT to forecast Indian trends in collaboration with Indian Government

  •  India
  •  Mar 02, 2019
  •  By WFB Bureau
NIFT to forecast Indian trends in collaboration with Indian Government

The National Institute of Fashion Technology (NIFT) has set up a Students’ Multi-Activity centre for trend forecasting in Chennai, Tamil Nadu. The first of its kind in the country, the centre is established with an investment of Rs. 36 crores, informed State Textiles Minister O.S. Manian.

Union Textiles Minister Smriti Irani inaugurated the centre along with the hostel for female students in the city. She also announced a new collaborative project between the Government and NIFT. The project will use Artificial Intelligence and Machine Learning techniques to forecast fashion trends specifically for the Indian fashion market.

“Let me say this, one of the first attempts in Indian fashion and textile industry to forecast fashion, use of fabric, colour will find a foot in this campus of NIFT Chennai,” said Smriti Irani.

The trend forecasted data generated from the industry, retailers and its own alumni will then be analysed using artificial intelligence platform to identify trends across the country.

Also present at the ceremony, NIFT Director-General Sarada Muraleedharan said, “We have been taking western trends, analysing it and Indianising it so far. Everybody in the business is buying these international references and that makes it very difficult.” The project also aims to account for the diversity in trends within India itself. “What is trendy in Cosmopolitan cities might not be so in Tier 3, 4, 5 cities.”

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