The Shoppers Stop brick-and-mortar retail outlets got the “scan and pay” service of Amazon Pay launched recently. Soon the payment service will be rolled out in the unorganized sector by Amazon India. Looking forward to expand its “scan and pay” payments service, Amazon is also planning to reach across India’s neighbourhood stores.
Shoppers Stop clothing stores were the first to be picked to get this service and Amazon will be getting a five percent stake here. Grocery chain ‘More’ which sells personal care, food and lifestyle products will also be targeted next in Amazon’s list.
Having its stakes in these two chains, Amazon is also initiating offline payment facilities with these stores. It will thus be reaching out to merchants and it is speculated to be taking more time owing to the fact that it is in the unorganized sector.
Amazon smile code has been introduced as a new way for the customers to shop and pay at physical stores like Shoppers Stop among others. The neighbourhood retail stores will also soon be seen flashing these Amazon smile codes and customers can easily scan and pay for their purchases effortlessly through these.
This payment service of Amazon India will be used to introduce more users online and encourage a sense of loyalty and trust. Tapping into the large percentile of India’s population that makes transactions through offline mode, this surely gives a great business opportunity to the retail giant.
As of now, around 90 percent of transactions take place offline in India.
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